The Magazine for and About The People Who Call Lake Norman Home.

Sharon Simpson

Sales Manager

Sharon has enjoyed a 40-year career in the newspaper and magazine publishing industry. A native Charlottean, she grew up boating on Lake Norman and has called the lake area home for the past 20 years. She has represented the magazine’s community spirit through her involvement in the North Mecklenburg Rotary Club (president 1999-2000), the Lake Norman YMCA (board chair 2003-2005) and Mt. Zion United Methodist Church (administrative board chair 2008) Sharon loves spending time with new and existing customers, sharing the CURRENTS’ story with them and helping them promote their business to the Lake Norman community. As a leader, Sharon and her staff work hard to stay updated on new marketing techniques and are happy to add those opportunities to our list of ways CURRENTS can help your business reach its target audience. Sharon and her husband Rick, love spending time at the beach with their 2 Dachshunds, Barkley and Bailey.

Carole Lambert

Sales Executive

Carole Lambert has more than 30 years experience in publishing, public relations, sales and marketing.  Her publishing experience includes 20 successful years with Thomson Media as Associate Publisher of American Banker, a daily newspaper and Future Banker, a monthly magazine. From publishing, Carole entered the public relations arena for 8 years, building new business relationships and contributing to the growth of Atlanta-based William Mills Agency, the nations’ largest PR firm specializing in the financial industry. She is excited to now be a part of Lake Norman CURRENTS and work with the best sales team in publishing. Carole is passionate about helping clients achieve their marketing goals and grow their business. When she’s not consulting with clients, she enjoys hiking, strength training, boating, theater, and travel. Carole and her husband Jim are natives of Chicago and New York who now reside in the Lake Norman area.

Beth Packard

Sales Executive

Beth Packard, native Charlottean and graduate of UNC Chapel Hill, offers 12 years of sales experience and marketing to her clientele.  She is passionate about establishing a close rapport with her customers and helping them meet and exceed their advertising/marketing goals.  Her career began in the foodservice brokerage business in sales and management.  She attributes her sales success to being a good listener and learning all she can about her customer's business.  She loves spending time with her family and friends, volunteering in the community and playing tennis.

Trisha Robinson

Sales Executive

Trisha has lived in the Lake Norman area for more than 27 years.  A degree in communications, marketing and art history from Virginia Tech lead her to a successful career in advertising sales and marketing with various media outlets throughout the region.  She has been a member of the Lake Norman Currents team for the last 8 years and appreciates the opportunity to meet new customers interested in learning more about how the publication can work for them. When she is not busy working in her yard or playing with her cat, Rosie, she enjoys spending time in the North Carolina mountains with her husband hiking, camping and rafting as well as traveling to Wilmington and Birmingham to visit her children and Charleston, WV to visit family.

Lori Helms


Co-Editor Lori Helms is an award-winning journalist who has covered all things Lake Norman since arriving in the area in 2002. With a history of focusing on everything from the region’s thriving small businesses to its schools, faith community and local government, she has crossed paths with some of Lake Norman’s most innovative and intriguing figures and can’t wait to meet more of them. A Huntersville transplant now living on the west side of the lake, when she’s not writing or editing, she’s playing tennis or continuing her streak of practicing questionable parenting for more than 27 years.

Lake Norman Currents Magazine, 10225 Hickorywood Hill Ave, Unit A, Huntersville NC 28078, phone 704-677-9159, fax 888-887-1431